"The goal is to turn data into information and information into insight." - Carly Fiorina, former Executive President and Chair of Hewlett-Packard Co.
Every day, computers around the globe are building personalised profiles of you based off your search history, internet history, likes, friends, geo-locations from photos and posts and much more.
All of this information is being used by companies to direct sales and marketing to the right target audience.
To put this into perspective, the size of this web page is 0.000023 GB. How much data do you think is processed by 'Big Data' companies per day for the cause of sales and marketing?
Google: > 20,000,000 GB
Facebook: > 500,000 GB
SmartSuite understands the requirement of understanding client data to "market" content to them. That's why SmartReports has been designed to not only provide your traditional library overdues, cost centre and stocktake reports, but also with analytical reports to help you:
- Purchase and refresh collections.
- Provide suggestions to individuals, cohorts, year levels or institutions.
- Return On Investment reporting.
And much more...